Bungee Oops starts right after the world's least convincing "all under control". The cord missed its cue, the camera is still rolling, and the jumper can still turn the accident into a very stylish rescue.
You do not win by waiting for the end: you win by reaching the Karma target. Every good pickup brings the parachute closer; every hit, bad cloud or loose piece of gear can turn a good fall into another strange headline.